April 2011 Archives

STS Marketing College registration opens

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For one week each year, tourism industry professionals from all over the Southeast come to experience a broad-based curriculum of courses designed to teach marketing techniques from all facets of the tourism industry. Southeast Tourism Society (STS) Marketing College professors are working, experienced authorities from across the U.S. who not only bring expertise, but real-world knowledge to the classroom. From the time students arrive Sunday evening until they depart on Friday, they enjoy classes, discussion groups and one-of-a-kind networking opportunities in an academic environment conducive to learning. Also, a festivals and events track has been added to complement our regular travel and tourism component.  STS Marketing College will be held July 24-29.  STS is a non-profit organization dedicated to the promotion and development of tourism throughout the Southeast.

For more information please see http://www.southeasttourism.net/MarketingCollege_meeting.cfm.
Governor Robert Bentley today announced the approved projects that will receive BP tourism promotion funds. On March 8, he announced that BP would provide $16 million to promote tourism events and travel along the Alabama Gulf Coast. The projects receiving promotion funds are as follows:  $3.5 million for television advertising; $1.5 million for the Wharf concert series; $1.5 million for the Hangout Music Festival; $2 million for concert promotions on the Gulf Coast; $800,000 for advertising on an upcoming nationally broadcast television show about the construction of the nation's first Green Zoo; $300,000 for incentives to bring conventions to Mobile; $350,000 for the development of a pilot program which will bundle admission tickets for various attractions along the Coast such as Bellingrath Gardens, Dauphin Island Ferry, Dauphin Island Estuarium and the Exploreum; $200,000 for U.S. Davis Cup exhibition match; $50,000 for the Blessing of the Fleet in Bayou La Batre; $250,000 for Music between the Waves concert series on Dauphin Island; $150,000 for "Dive In, the Water is Great!" which is related to deep sea fishing events; and $200,000 to bring the U.S. Olympic Trials for both Junior and U.S. Olympic Boxing Trials Masters to the Gulf Coast. The money granted will be dispersed now through the 1st quarter of 2012. The remainder of the $16 million will be distributed over the next two years.
 
"Alabama was hardest hit of all the Gulf Coast states by last year's BP Oil Spill, said Bentley. "Alabama will use these funds to promote tourism to our Gulf Coast communities as that we can begin to recoup the losses suffered since the disaster." The $16 million BP grant is specifically designated for promotion of tourism for Baldwin and Mobile counties, the two counties hit hardest by last year's loss of tourism following the oil spill. As part of the agreement, Lee Sentell of the Alabama Tourism Department will administer the grant funds with the aid of an advisory commission. "Working together, this outstanding group put the needs of the entire state first so that any event or project under consideration was vetted to ensure the funds would net the highest return possible. We received numerous requests and spent many weeks working through them to ensure that the event or project met the terms of our tourism agreement and would be the best use of the funds to bring more tourists to Mobile and Baldwin Counties," said Sentell. There is more recognition now than ever before that the coastal counties and cities can create more of a positive impact working in a combined and organized method so we incorporated a regional tourism program as much as possible."

Members of the advisory commission are Marion Laney, West Bay & Gulf Coast Tourism Council, Inc.; Bill Barrick of Bellingrath Gardens; Tim Russell, Baldwin County Probate Judge; Herb Malone, Gulf Shores and Orange Beach Tourism; Melissa Morrissette, Mobile Area Association of Realtors, Sheila Hodges of Meyer Real Estate.
 
Alabama Underwater Cultural Resources Act: proposed amendments may be voted on by the Alabama Senate at any time now.
A bill before the Alabama Senate (H.B. 104) would amend the Underwater Cultural Resources Act and would drastically limit its effectiveness in preserving underwater archaeological resources within the state's waterways. By redefining the term "cultural resource" to limit it to shipwrecks, the bill would open our waterways to the unregulated looting of significant archaeological sites including those eligible for or listed on the National Register of Historical Places or the Alabama Register of Landmarks and Heritage. Prehistoric remains, Civil
War artifacts, and a wide variety of historical cultural material would be rendered unprotected.
Under existing law, the Alabama Underwater Cultural Resources Act, underwater cultural resources are subject to regulation by the state. A permit is required from the Alabama Historical Commission prior to the exploration or excavation of underwater cultural resources or for recreational diving related to cultural resources. The theft or disturbance of underwater cultural resources is subject to criminal penalties.

This very reasonable law was crafted after much public input from recreational and professional divers and has been working effectively since 2006. One of its primary benefits is to prevent the recovery and sale of artifacts, which would go largely unregulated if HB 104 passed into law. The bill is moving swiftly through the legislature. It passed the House almost before the preservation community was even made aware of it. The Senate Governmental Affairs Committee held a public hearing on April 19 and those closely watching the issue were not made aware of it until the afternoon of the day prior. A vote on the bill could come at any time.

Accordingly, we urge you to consider contacting both the members on the committee and your local Senators and urge them to vote against the bill.

It is our understanding that:
1) The current system was recently implemented in 2006 and is working.
2) HB104 will open the door to widespread looting and the undocumented mining and recovery of artifacts from Alabama waters.
3) Artifacts are worth money. Selling artifacts is a business that makes dollars. Under HB104, artifacts will be legally recovered, transported out of Alabama and sold.
4) HB104 only benefits a small group of artifact collectors and sellers - to the detriment of the people of Alabama.
5) State lands belong to the people of Alabama. On state-owned land, Alabama law prohibits the cutting of trees, mining of coal or digging of artifacts with a shovel or backhoe without following first applying for a permit. The passage of HB104 regarding underwater digging would be inconsistent with existing laws governing state land.

Preservationists across the state are raising awareness of the potential destruction and detriment that HB104 would allow if passed by the Senate. Momentum to reject HB104 is growing among those who wish to keep Alabama's treasures at home for the common good of people of Alabama. Time is critical. Vote no on HB104.

Photo request from the Alabama Film Department

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The Alabama Film Office (AFO) is updating the location photo section of their website. They are seeking the tourism industry's assistance by requesting you send AFO photos of potential film sites in your community. For a category list of the most requested filming sites please see http://www.alabamafilm.org/Community%20Photo%20Request3.pdf.

The photos will be viewed on the AFO website by production companies when researching film locations in Alabama.  Please limit the number of photos to 5 per category with 6-10 photos of the individual locations. Be sure to include interior/exterior views if possible and specify which location category the photos should be placed. Digital photos are preferred and can be received via email or by sending AFO a photo disc. Each photo image must be in a JPEG format.

General resolution and sizing standards are:

1280 x 1024 resolution (or higher) for large web browsing
144-150 dpi
File size between 200 KB- 1.5 MB
JPEG Compression = 7 is good quality

Along with the photos please send contact, historical and background information on the locations. Include any past film productions that have visited the site. Visit the AFO website at www.alabamafilm.org to view your community location photos. AFO also has photos of locations from communities statewide in our archives. Many of these sites no longer exist and the photos could be of importance to your local tourism or historic groups. Please contact AFO if you are interested in receiving photos from your region  

Please mail or email the photos to:

Tommy Fell
Location Coordinator
Alabama Film Office
401 Adams Ave.
Montgomery, Al 36104
334-242-4195
Tommy.Fell@Tourism.Alabama.Gov
The 2011 national theme to celebrate tourism is "Why Travel Matters." The Alabama Welcome Centers invites to the tourism industry to share in the celebration of Tourism at the Welcome Centers on the following days. Please call or email the Welcome Centers as soon as possible and confirm your participation.

May 11       Baldwin Welcome Center, (251) 946-3375- Baldwin.center@tourism.alabama.gov

May 12       Sumter Welcome Center, (205) 392-544- Sumter.center@tourism.alabama.gov

May 13       Cleburne Welcome Center, (256) 748-4303- Cleburne.center@tourism.alabama.gov

May 17       Lanett Welcome Center, (334) 576-2116-  Lanett.center@tourism.alabama.gov

May 18       Houston Welcome Center, (334) 677-5042- Houston.center@tourism.alabama.gov

May 19       Ardmore Welcome Center, (256) 423-3891- Ardmore.center@tourism.alabama.gov

May 25       Grand Bay Welcome Center, (251) 865-4741- Grandbay.center@tourism.alabama.gov        

May 27       DeKalb Welcome Center, (256) 635-6522- Dekalb.center@tourism.alabama.gov

News from the Alabama Tourism Department

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Governor's Conference on Tourism registration available online
Online registration and an agenda list for the 2011 Alabama Governor's Conference on Tourism is available at www.algovernorsconference.com. The conference is being held July 23-26 at the Marriott Shoals Hotel & Spa in Florence.

Tourism Awards nomination deadline is May 2
The deadline for submitting nominations for the Alabama Tourism Awards is May 2.  The nomination form is available online at http://www.alabama.travel/media-room/awardsform.cfm.  The tourism awards will be presented at the2011 Alabama Governor's Conference on Tourism. Please contact Cynthia Flowers at Cynthia.Flowers@tourism.alabama.gov for any additional information about the awards.  

Alabama Tourism announces songwriters contest

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Alabama songwriters are invited to enter a contest to win a recording session at the FAME studios as part of the Year of Alabama Music campaign sponsored by the state tourism department. The "Songwriters Contest" started last week and continues through July 25 as a component of the Year of Alabama Music campaign. Participants will be able to submit their best new Alabama song and perform it live for a panel of judges. The competition is open to those who were born or live in the state, can write lyrics as well as the music to accompany, and can perform the song for judges or have someone perform the song for them. The song must also be about Alabama or have Alabama mentioned in the lyrics. The contest will be held in the four regions of the state with the selection of semi-finalists from each region taking place in June. The songwriters will perform live with their own acoustic instrument for judges. The semi-finalists will move on to compete at a finale at the Ritz Theatre in Sheffield July 25 during the W.C. Handy Festival and the Alabama Governor's Conference on Tourism. "We wanted to do something fun and exciting with our Year of Alabama Music campaign," said director Lee Sentell. "We have a lot of great talent in our state and we want to showcase not only the musicians, but the writers as well. There is someone out there ready to make that big break and we hope that we find them."

Alabama's list of great songwriters is extensive and includes Hank Williams who wrote and recorded dozens of hits songs. Hank was noted by many for his genius songwriting abilities. A more recent songwriter, Beth Nielsen Chapman lived in Montgomery and wrote Faith Hill's hit song "This Kiss." One of the most famous Christmas songs of all time, Have Yourself A Merry Little Christmas, was written by Birmingham's Hugh Martin. The list continues with greats like Nat King Cole, Wilson Pickett, W.C. Handy, Jimmy Buffett, Mac McAnally, Tammy Wynette, Lionel Richie, Randy Owen, Hank Williams Jr., Charlie Louvin, Toni Tennille and Gary Baker. Music artists George Jones, Alan Jackson, The Back Street Boys, Lonestar, All 4 One, Kenny Chesney, Tim McGraw, Martina McBride, The Osmonds, and hundreds of others have had hit recordings that were written by native Alabamians.

The winner of the "Songwriters Contest" will receive $2,000 and a recording session at FAME Studios in Muscle Shoals and the three runners-up will each receive $500. Participants must be 19 years of age or older at time of entry. The deadline to enter is May 20, 2011. The entry form and contest rules can be downloaded from www.yearofalabamamusic.com/songwriters.
AAA Alabama today awarded the largest number of diamonds in Alabama ever to one group - The Retirement Systems of Alabama. Executives from the Resort Collection on the RTJ Golf Trail were presented eight Four Diamond Awards from AAA Alabama. "With six hotels and two restaurants receiving this honor on the same day, this is definitely a record for Alabama," said Clay Ingram, AAA Alabama spokesperson. "From the Grand Hotel, a long-time recipient of the Four Diamond Award, to Renaissance Riverview Plaza in Mobile receiving the honor for the first time, RSA has done a great deal to improve the hospitality level in our state and for our AAA members."
 

RTJ Golf Trail Resort Collection (RSA owned) Four Diamond Ratings include:

Lodgings:

Renaissance Mobile Riverview Plaza, in Mobile- 1st year (2012)
Renaissance Montgomery Hotel & Spa at the Convention Center, in Montgomery - 2 years
The Battle House, A Renaissance Hotel, in Mobile - 3 years
Marriott Shoals Hotel and Spa, in Florence - 4 years
Renaissance Ross Bridge Golf Resort & Spa, in Hoover - 5 years
Grand Hotel Marriott Resort, Golf Club & Spa, in Point Clear - 31 years

Restaurants:

The Grand Dining Room, in Point Clear - 3 years
The Trellis Room, in Mobile - 3 years
 
"Our goal behind the Robert Trent Jones Golf Trail and its Resort Collection is to bring new tourists and businesses to Alabama," said Dr. David G. Bronner, CEO of the Retirement Systems of Alabama, which owns six of the hotels and two restaurants featured on the AAA Four Diamond list. "Guests are coming to Alabama from around the world and experiencing Four Diamond properties, cuisine and service. Tourism is changing the perception of Alabama within our state and internationally. We are pleased to be a leading player in this growing industry and continue to work very hard in maintaining our Four Diamond recognitions." Representing the upper echelon of the hospitality industry, AAA Four and Five Diamond establishments make up just 3.5 percent and 0.28 percent, respectively, of the 59,000 AAA/CAA Diamond Rated lodgings and restaurants throughout the United States, Canada, Mexico, and the Caribbean.

"Four and Five Diamond lodgings and restaurants represent the best the hospitality industry has to offer," said Ingram.  "These properties consistently deliver a high level of personal comfort and attention to every guest. To achieve and maintain these ratings is a commendable accomplishment, and we are honored to present these establishments with the Four Diamond Award designation for 2011." AAA Four and Five Diamond lodgings offer guests a wide range of amenities and services. Restaurants at this level feature a distinctive fine dining experience and complex menus.

For more information on the Resort Collection on the RTJ Golf Trail please see www.pchresorts.com.
 

Census Data Available

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The 2010 Census data was released in February, 2011.  Data for Alabama shows that the five most populous incorporated places and their 2010 Census counts are Birmingham, 212,237; Montgomery, 205,764; Mobile, 195,111; Huntsville, 180,105; and Tuscaloosa, 90,468. Birmingham decreased by 12.6 percent since the 2000 Census. Montgomery grew by 2.1 percent, Mobile decreased by 1.9 percent, Huntsville grew by 13.8 percent, and Tuscaloosa grew by 16.1 percent.
 
The largest county is Jefferson, with a population of 658,466. Its population decreased by 0.5 percent since 2000. The other counties in the top five include Mobile, with a population of 412,992 (increase of 3.3 percent); Madison, 334,811 (increase of 21.0 percent); Montgomery, 229,363 (increase of 2.6 percent); and Shelby, 195,085 (increase of 36.1 percent).

2012 CALENDAR OF EVENTS DEADLINE SET FOR JUNE 30TH

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from the Alabama Tourism Department
 
Now is the time to begin submitting events for the 2012 Alabama Calendar of Events. Please note that in order for your event to be included in the printed Calendar for 2012, it must be posted online on our website by June 30, 2011. To submit your event(s), go to www.alabama.travel; click on "Events," then click "Submit an Event," and fill out the form completely. Please contact Pam Smith (pam.smith@tourism.alabama.gov) or Marilyn Jones Stamps (marilyn.stamps@tourism.alabama.gov) immediately if you experience any problems submitting your event(s) or if you have any questions or concerns about the submission process.
 
Also if you have good quality photos that depicts your event(s), we encourage you send your photos to us.  If layout allows and space is available, we will make every effort to use your photo(s) in the printed calendar. Photos must be at least 300 dpi. Please send photos along with the name and date(s) of your event to peggy.collins@tourism.alabama.gov with a cc: to tommy.cauthen@tourism.alabama.gov.
 
Thank You,
Marilyn Jones Stamps
Publications Manager
 

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