At the Travel & Tourism Research Association (TTRA) meeting held in June, Scott Hanson, CEO, Longwoods International®, participated on a “Government Resources for Cultural and Heritage Tourism” panel with the National Scenic Byways Program Marketing Director Patricia McNally. Scott compiled data for A SNAPSHOT OF: The U.S. Cultural Traveler Market – 2007, and agreed to share this information with the community.
The information relates to much more than just national byways: all communities interested in increasing tourism in their community need to have a better understanding of cultural and heritage tourism. To read more, visit the website below: