The United States’ first-ever official travel and tourism website, www.discoveramerica.com, was successfully launched in the five leading international travel markets – Canada, Mexico, the U.K., Germany and Japan. Travel Industry Association is promoting DiscoverAmerica.com to media in key countries.
Ten America’s Byways® are included under the “Scenic Byways” tab, and are included on all five international sites http://www.discoveramerica.com/ca/activities/scenic-byways.html.